Sunday, December 20, 2009

Look Blu-Ray Worthy: Product Review- blu_ray™ Pressed Powder by CARGO

This blog post was one in the making for a while now! So excited to share it with you all.


We've all heard about HD television channels, and even HD make up (i.e the brand Make Up Forever). Television channels in HD promise impeccable quality when seeing graphics on screen, similarly, Make Up Forever promises to work with the camera, blurring imperfections when being photographed--even in high definition. Although, Make Up Forever was created in 1984 (long before HD tv etc. became all the craze) the line was mainly formulated for models and actors.
In any case, we all know how blu ray discs, players, etc. have come out somewhat recently and CARGO cosmetics has jumped on the ball and created a line of blu_ray™cosmetics which includes foundation, pressed powder, concealer, bronzer, blush, mascara, and lip gloss. I stopped by the Sephora located in the Beverley Center a while back and the CARGO representative was doing makeup to promote the new line-- so of course, I decided to give it a whirl. 
She used the whole line of products on me and I was actually quite impressed. A friend took a picture of me and my skin looked absolutely flawless--I'm talking no sign of pores or anything! I went back to Sephora and decided to look into the concealer and pressed powder. The concealer only looks good if you wear the foundation, etc. since there's only 2 or 3 colors of the concealer. So the concealer ended up being a no-go, it looked absolutely horrid without my whole face being done! However the blu_ray™ Pressed Powder is amazing. I use it over my own foundation (Chanel Teint Innocence) when I go out and I've definitely noticed a different in my pictures. I use my Bobbi Brown Powder Brush to apply it (any dense makeup brush would work-- think Bare Escentuals Kabuki Brush) with small circular motions, really blending it in to my foundation/skin. Definitely go into a Sephora to test out the powder--there's only 4 shades and matching your skin tone is crucial! 


Here's the skinny via Sephora's website:


What it does:
Created to provide flawless results while looking completely natural during high-definition filming, blu_ray™ Pressed Powder contains specialized photochromatic pigments that adjust with the light so that your base makeup always looks perfect regardless of lighting or setting.
What else you need to know: 
Photochromatic pigments adjust with the lighting so that you have natural looking makeup no matter what the setting, while ultra-fine micronized minerals fill the look of fine lines and reduce the appearance of imperfections. An irregular particle size creates light dispersion, an effect that softens the look of the skintone. This oil-free powder is perfect whether you are getting married, going to your prom, having portraits taken, or simply want to look fabulous anytime and comes in a sleek black compact for convenient touch-up on the go. 


Overall, I really think the product delivers what it says it will! I was incredibly impressed with the pressed powder and definitely think it has become a staple in my "going out" makeup routine. The sales associate at Sephora also informed me that you could wear this powder on it's own (sans foundation) but I found it to look a little too powdery.  If your makeup isn't looking too hot in pictures/video--definitely check this out for a quick fix! It was a good addition to my makeup bag, especially since I love my foundations, blushes, etc. and I just needed something to enhance my makeup for pictures!

Disclaimer: All of the above mentioned products have been purchased by me, mainly because I like flinging my money on beauty supplies.



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